“I believe challenge and endeavour themselves have the power to change at least small parts of something, even if they get failed. Therefore, we have the Right to Fail.” — Cho Giseok
KUSIKOHC is one of many creative outlets for Cho Giseok, a polymathic practitioner who has found success in photography, creative direction, sculpting, drawing, and more. Rooted in messages of community, identity, and reinvention, KUSIKOHC is steadfast in its message: “Right to Fail,” an animating principle based in freedom of expression.