PLATEAU, a song from NIRVANA’s “MTV UNPLUGGED”live show, is actually originated from another band called ”Meat Puppet”.
They named the brand after this. The main idea of the lyrics is “ Imagine they are on the way to a plateau, and don’t know what can be found on the top. Perhaps there is nothing on it, you have to walk there yourself and see what’s going on.” The brand holds this spirit to do whateve they want to do.
All the topics are surrounded by the stories of teenagers in Taipei city, and the topics and images to draw the target audience they want. Lastly, inject these idea to the concept of the design.