Community and sustainability is embedded naturally in the DNA of Per Gotesson, in material choices and in the way, it envisions a sustainable society, that works for everyone.
Creating preciousness and desirability, using discarded and repurposed material features in the garment range as well as in accessories created in collaboration with Per’s long time partner Husam El Odeh. This notion informs the brand narrative and attitude towards modern menswear, showing care for tradition and belonging, whilst embracing emerging technologies and digital crafts.
The brand actively creates and nurtures a sense of community amongst collaborating creatives and in building relationships with local and ethical manufacturing businesses.
Per Gotesson reimagines modern masculinity in an inclusive and diverse way, that does not shy away from sensitivity and fragility.