Messrs Per Fredrikson and Sinan Abi founded the designer vintage store Séfr in 2012, and launched their own original collection under the same name in 2016.

"Séfr," meaning "zero" in Lebanese Arabic, reflects the brand’s design philosophy rooted in a minimalist vintage aesthetic. The ready-to-wear collection combines vintage elements with clean tailoring, using neutral tones to create understated yet layered pieces such as trousers, button-down shirts, and collared jackets. Throughout its production process, the brand adheres to high ethical standards and sustainable practices. Séfr carefully selects innovative fabrics from renowned European textile mills, reinterpreting classic Nordic style with a diverse design language, continuing to explore the endless possibilities of contemporary fashion.